HP pulled the plug so fast on the TouchPad, it seems clear that the management of HP was just looking for an excuse to bail on it. Even if HP could not generate sales for the TouchPad to kill him, TouchPad demand end to the fire sale price of $ 99 is a winning strategy for other tablets to be used without throwing in the towel.
On paper, the touchpad is a HP hardware information and software features that make it a better film of the iPad, in some respects. In fact, so do many of the tablets available to other competitors. Of course, such as the HP - and almost half of the compressed seller - has been detected, the hardware specifications of the iPad player and match your price is not enough to boost sales.
Price questions
There are some who argue that the rabid demand for the TouchPad to $ 99 show only $ 99 is the price of magic, the tablets must meet to create demand. I disagree. I think the phenomenal sales of the Apple iPad iPad and 2 also suggest that you do not have to give the tablet to make it attractive on the market.
IPAD 2 starts at $ 500 and Apple can barely keep up with demand. Rival Motorola tablets Xoom, BlackBerry playbook, and touchpad HP (RIP) is (or was) also priced at $ 500 and sales anemic at best in comparison. So if rivals compressed down prices?
Not necessarily. The Motorola Xoom is $ 500 for the 32GB model Wi-Fi, which is actually $ 100 cheaper than the equivalent iPhone 2. HP reduces the price of the touch screen for $ 400 - $ 100 less than the equivalent of two IPAD - and still could not create demand. Even when the TouchPad $ 300 was temporarily due to special discounts weekend some seemed interested.
Create demand
Of course, the touch pad and flew off the shelf sold almost instantly for $ 99, but that does not mean that their rivals have compressed the race to the bottom to be the cheapest for sale. What would be the point anyway? It would be a basket case, there would be no reason for the problem to sell the pills at all.
But, what is the fire sale HP touchpad has shown that the seller can create a compressed Stampede offering $ 99 device. Samsung, HTC, Motorola, RIM and other tablet vendors should close the whole fiasco of the touchpad, and see the opportunities it represents.
iPad two competitors did not reduce prices permanently, but an initial push to $ 99 would work for a bar of the shelf and into the hands of hundreds of thousands of users. The seller may take a short-term losses in the first few hundred thousand units only to build a base and make a dent, then return to more normal prices.
Quality means more
This strategy can not work properly if the film itself is a quality device. Operator half-baked crap user experience compressed into the hands of hundreds of thousands of users only create hundreds of thousands of unhappy customers to hit the film online, and to friends and relatives, and return to seek the money back.
Tablets as Xoom, playbook, TouchPad and prosper, it launched the major missing features, and interfaces with glitchy and poor performance. Vendors may have been tables and users have complained yet.
However, if a seller can combine a compressed tablet worth a quality user experience, and run it with a temporary loss-leader prices $ 100 - $ 200 or even - which could lead to the kind of application and who need to catch up and continue to create demand, even after the end of the marketing and price promotion back to normal tablet.
Of course, it would not hurt to undermine iPad 2 price too.
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